Toto is a Reminder to Treat Yourself Better.
Toto was born from a decade-long journey toward balance, joy, and self-kindness. Toto is more than a cookie company. It’s comfort, care, and joy. Made to be shared.
What Sets Toto Apart
Food should feel honest, warm, and easy to love.
We believe great ingredients belong in everyday life. Not just special occasions.
We choose quality over convenience, every step of the way.
We believe honesty matters. From the ingredients we use to the way we show up.
We believe food should bring people together.
We believe treating yourself (and others) with kindness changes everything.
We stand for a future where great ingredients belong in every home.
From the Scrapbook
I was born — and before long, sweets (especially cookies) became my love language.
Benny was born — future builder, optimist, and eventually my partner in life and Toto.
Basically as soon as I could eat them, I fell in love with cookies and baking — unknowingly beginning the journey to Toto.
After being diagnosed with Crohn’s and numerous other fun gut issues, I began experimenting in my kitchen to create indulgent treats made with better ingredients.
After countless failed batches, I baked the first cookie that truly felt like Toto.
I quit my full time job with no savings, bought my first ingredients on food stamps, and started making cookies and pitching them to local coffee shops.
I began delivering cookies to local coffee shops, growing Toto one box at a time.
Bennett and I met and quickly fell in love. We knew we had a shared vision to build something meaningful together, but had no idea what was to come.
Benny believed in Toto from his very first bite, and we decided to join forces and begin building Toto side by side.
We found a manufacturing partner capable of producing our cookies at scale, unlocking national growth.
We launched nationwide with Vitamin Shoppe, reaching customers across the country.
We expanded nationwide in Sprouts (& many more retailers) as we continued our journey toward becoming a household name.
Toto became the #1 fastest-growing cookie company in the natural channel.
We made our cookies more decadent and committed to building the next generation of dessert and snacking.
We’re building Toto to become the next legacy cookie brand — rooted in nostalgia, indulgence, and sweetness.