Toto was born from a decade-long journey toward balance, joy, and self-kindness. Toto is more than a cookie company. It’s comfort, care, and joy. Made to be shared.
What Sets Toto Apart
Food should feel honest, warm, and easy to love.
We believe great ingredients belong in everyday life. Not just special occasions.
We choose quality over convenience, every step of the way.
We believe honesty matters. From the ingredients we use to the way we show up.
We believe food should bring people together.
We believe treating yourself (and others) with kindness changes everything.
We stand for a future where great ingredients belong in every home.
ABOUT US
Born From Experience
Toto began as a personal journey back to balance. One rooted in learning, healing, and redefining what “feeling good” really means.
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Raised on Comfort
We grew up believing food should feel warm, familiar, and made with love. The kind you come back to again and again.
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Built With Intention
Every recipe, detail, and decision is made thoughtfully, with care at the center of it all.
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Made for Real Life
Toto exists for everyday moments: shared tables, quiet afternoons, and the simple joy of something sweet.
From the Scrapbook
May 1995 - The Sweet Tooth Begins
I was born — and before long, sweets (especially cookies) became my love language.
June 1996 - The Dreamer Arrives
Benny was born — future builder, optimist, and eventually my partner in life and Toto.
January 2000 - Falling in Love with Cookies
Basically as soon as I could eat them, I fell in love with cookies and baking — unknowingly beginning the journey to Toto.
August 2016 - A Turning Point
After being diagnosed with Crohn’s and numerous other fun gut issues, I began experimenting in my kitchen to create indulgent treats made with better ingredients.
August 2018 - The First Toto Cookie
After countless failed batches, I baked the first cookie that truly felt like Toto.
December 2018 - The Baking Begins
I quit my full time job with no savings, bought my first ingredients on food stamps, and started making cookies and pitching them to local coffee shops.
May 2019 - The First Coffee Shops
I began delivering cookies to local coffee shops, growing Toto one box at a time.
February 2022 - I Meet The LOML & Cookie King
Bennett and I met and quickly fell in love. We knew we had a shared vision to build something meaningful together, but had no idea what was to come.
April 2022 - Building Together
Benny believed in Toto from his very first bite, and we decided to join forces and begin building Toto side by side.
October 2022 - Scaling Becomes Possible
We found a manufacturing partner capable of producing our cookies at scale, unlocking national growth.
February 2023 - Nationwide with Vitamin Shoppe
We launched nationwide with Vitamin Shoppe, reaching customers across the country.
June 2023 - Nationwide in Sprouts & many more!
We expanded nationwide in Sprouts (& many more retailers) as we continued our journey toward becoming a household name.
June 2025 - Fastest Growing Cookie in Natural
Toto became the #1 fastest-growing cookie company in the natural channel.
March 2026 - A New Chapter Begins
We made our cookies more decadent and committed to building the next generation of dessert and snacking.
Today - Just Getting Started
We’re building Toto to become the next legacy cookie brand — rooted in nostalgia, indulgence, and sweetness.
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